AmCham Gets Creative

Disney, 21st Century Fox and Time Warner discuss investment with government and local players

By Tellisa Ramadhani
Monday, July 24, 2017

Executives from The Walt Disney Company, 21st Century Fox and Time Warner met with officials from several Indonesian ministries during a recent two-day Creative Economy Mission organized by AmCham Indonesia and the US Chamber of Commerce (USCC) as part of the ongoing US-Indonesia Investment Initiative 2017. The group also met private industry players in Indonesia.

During the June 19-20 mission, the delegations discussed several key themes related to creative economy investment including intellectual property rights (IPR) protection, film quotas, dubbing films into Bahasa Indonesia and issues related to film production.

“This is the third time we have hosted a creative industry mission in as many years,” said AmCham Managing Director A Lin Neumann, “and it is a sign of continued keen interest from US companies in this sector, especially because film is now off the Negative Investment List.”

The Hollywood delegation met with Thomas Lembong, head of the Indonesia Investment Coordinating Board (BKPM); Rudiantara, Minister of Communications and Informatics; Ricky Pesik, Deputy Chairman of the Creative Economy Agency (BEKRAF) along with other BEKRAF deputies; Hilmar Farid, Director General of Culture at the Ministry of Education and Culture; Heru Pambudi, Director General of Customs and Excise at the Ministry of Finance; officials of the Directorate General of Intellectual Property at the Ministry of Law and Human Rights; and Yuliandre Darwis and Mayong Suryo Laksono, chairman and commissioner, respectively, of Indonesia’s Broadcasting Commission (KPI).

The mission’s other objective was to meet local creative business actors. During a Creative Industry Roundtable meeting the US companies heard from representatives of the Indonesian Chamber of Commerce and Industry (KADIN), the Indonesia Film Directors Club and other key players such as on-demand video platform iflix.

The participants proposed that the best way to help grow the creative industry in Indonesia is to create workshops for talent development and pitch sessions and to invite more local talent to international movie festivals.

Following the round table, the mission hosted a Creative Industry Buka Puasa. Remarks were given by US Ambassador to Indonesia Joseph R. Donovan Jr; Ari Juliano Gema, Deputy of IPR at BEKRAF; and Robert Gilby, Managing Director for Disney in Southeast Asia. Over 90 participants, mostly with a creative industry background, attended the event, which was a way to connect the US creative industry with local talent.

“There was a great feeling at the roundtable and Buka Puasa,” said AmCham’s Neumann. “Our companies got to know the local industry directly. I hope further cooperation results.”

One thread that ran through all the meetings was the belief that IPR protection and enforcement needs work and that the Indonesian government has shown some improvement in this area, for example with recently published Government Regulation No. 20 of 2017 regarding IPR protection.

Hopefully this mission is only the beginning of further strengthening the relationships between the US companies and local players, helping to nurture local talent and develop Indonesia’s creative economy industry.

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