Did You Know?

Citibank Indonesia

Wednesday, September 17, 2014

One of the largest banks in the world, Citibank started its Indonesian operations back in 1968, growing to 20 branches across major cities including Jakarta, Bandung, Surabaya, Semarang, Medan and Denpasar today. The company runs a number of corporate social responsibility programs promoting financial inclusion and financial literacy.

The Citi Foundation is committed to improving lives through economic empowerment and affordable banking services for individuals and families in communities where Citi works. Globally, the Citi Foundation focuses on several areas: microfinance, enterprise development, education for the young generation and livelihoods, as well as financial capability and asset development. Citi Foundation cooperates with several partners in micro finance and business development to support environmental programs and innovations. For further information please visit www.citifoundation.com.


Citi Peka. Citibank Indonesia’s community initiatives are managed under the Citi Peka program funded by the Citi Foundation. Citi Peka is unique because it not only offers funding support to local NGOs, but it also includes a strong employee volunteer component. Indeed, the success of Citi Peka relies on the enthusiastic support of employee volunteers. Citi Peka programs focus on the long-term and aim to develop and enhance education and community services in Indonesia.



The Adventures of Agent Penny.  In 2007, Citi launched its first-ever educational comic book and theater performance, together with Yayasan Mitra Mandiri and Teater Koma.  This program is designed to introduce basic money values and promote financial literacy to primary school students. This is part of a holistic financial education campaign aimed at providing a fun-filled experience for 5th and 6th graders.  By 2014, more than 520 schools had been visited and more than 48,000 students, more than 2,200 teachers and more than 700 parents have seen the performance of Agent Penny. Facebook Agent Penny and the Agent Penny website are available for children as communication tools.

Citi Microentrepreneurship Awards (CMA). The objectives of the CMA program through the UKM Center FEUI, are consistent with the Millennium Development Goals to decrease by half the number of underprivileged communities in Indonesia by 2015. The CMA program begins with a nomination process from micro-credit financial institutions to find the best micro-entrepreneur. There have been 92 CMA winners since 2005.

Financial Education for Mature Women.  Citibank, the Association of Women's Resource Development Center (PPSW ) and the Tsao Foundation Singapore together run a financial education program for mature women in Indonesia. This program is the first financial education program that targets women over the age of 40. Program participants will gain knowledge and practical skills related to personal financial management, savings, debt management and financial freedom in old age. Since it was implemented in 2012, the program has reached 2,165 women.

Urban Youth Financial Education/Growing The Spirit: Youth Entrepreneurship Initiative.  TheUrban Youth Financial Education Program is a schools-based initiative to improve financial literacy and entrepreneurial skills for low-income youth in Surabaya. The program aims to help young people gather confidence and job skills, and expand their financial knowledge and opportunities to earn more income. Plan International together with Prestasi Junior Indonesia and the Surabaya schools system implement the program for low-income students, aged 16-20 in 30 selected secondary and vocational schools. The program also provides training for teachers in every school to deliver programs and to coach and teach basic financial concepts to students, instilling the importance of making the right financial decisions. Some 20 students from each school will be selected to launch and operate their own micro-enterprises in order to understand business and acquire job skills.  At the end of the process, a competition among students evaluates the enterprises and selects the most successful.  More than 8,300 students have joined the training scheme since it was implemented in 2012.

FEED Mobile. The objective of the FEED Mobile Program is to enable 5,000 smallholder farmers, to increase their financial and digital literacy in order to access highly scalable mobile tools that will help them improve the productivity and success of their farms, ultimately lifting them out of poverty. 

If you are interested in publicizing how your company is making a difference in Indonesia, please submit 200 words to This email address is being protected from spambots. You need JavaScript enabled to view it. , and we will publish it in our bi-weekly newsletter and on our website.

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